Dallas, TX

NDA-HEALTH NOW –Dallas™ PARTICIPATES IN 17TH ANNUAL

MAYOR’S BACK TO SCHOOL FAIR

Dallas- NDA-HEALTH NOW-Dallas™ participated in the city’s 17th Annual Mayor’s Back to School Fair on August 1, 2013, from 8 a.m. to 2 p.m. at the Dallas Fair Park. The event attracted 40,000 visitors. The Fair, presented by Wal-Mart and Sam’s Club, is a joint effort of the City of Dallas, Dallas area schools, public health departments, state agencies, non-profit organizations, corporations, and hundreds of volunteers. The goal is to help economically disadvantaged children start off the new school year with everything they need to be healthy, happy and productive. Funding from the W.K. Kellogg Foundation and the Links Foundation supported NDA-HEALTH NOW-Dallas™ participation. NDA-HEALTH NOW™ stands for “Health, Equity, Access, Literacy, Technology, and Hope. National Outreach on Wheels. The project is being piloted in Dallas and Chicago.

Dallas Mayor, Mike Rawlings, said, “A big thanks to the donors, nonprofit partners, schools, media sponsors and volunteers who step up every year to support students and education in Dallas. Because of them, the Mayor’s Back to School Fair helps thousands of Dallas families prepare so children are ready to learn the very first day of school.

Texas A&M Baylor College of Dentistry designed and activated the “dental zone”, as it has done for many years. The Dental College provided free dental screenings and fluoride applications; and distributed children’s dental care packages, donated by Colgate, to nearly 2,000 children. Baylor dental and dental hygiene students, professors, and administrators all contributed to the effort. This year, NDA-HEALTH NOW-Dallas, the newest partner, joined Community Dental Care, Oral Heath America and Trident in the “dental zone”, and several new features were added.

NDA-HEALTH NOW-Dallas provided educational components to increase awareness about the link between oral health and overall health and distributed nearly 400 free adult dental care products. A three-part children’s oral health video, produced by the Washington, DC Chapter of the Links, Incorporated, a NDA national partner, was shown on a large screen to educate and entertain children in the waiting area. A companion to the children’s video was an adult power point presentation, the “Mouth-Body Connection”(in English and Spanish), which was developed by community health education specialist, Francyne O, Anderson, M.D. and produced by the NDA and Zayas Hendrick Mediaworks, LLC. Two hundred-fifty five (255) participants responded to a survey designed by NDA- HEALTH NOW, to determine basic knowledge about the connection between oral health and overall health, and other general health questions.

Community Dental Care (CDC) made 180 dental appointments on-site for children and their parents/guardians. Patents will be treated at one of CDC’s 12 locations in the Dallas metro area.

Adult dental products, and chewing gum packets were also distributed, compliments of Sunstar, Johnson & Johnson, Crest Oral B, and Trident.

The activities and services were free and open to the public, but free school supplies were available only to public school students in pre-K through 12th grades who live in the city of Dallas or attend a Dallas ISD school and meet the 2013 Federal Poverty Income Guidelines. A photo ID, proof of residency and proof of income were required to qualify. As a result of the generosity of donors, Wal-Mart conducted free vision screenings and offered health screenings, including blood pressure and glucose checks, for all family members. Dallas County Health & Human Services provided free immunizations. Essilor Vision Foundation provided free eyeglasses on a first-come, first-served basis.Cedric B’s Barber and Beauty Salon and Ogle School of Hair, Skin and Nails gave free haircuts. Half Price Books donated more than 7,000 books, and the North Texas Food Bank worked with Wal-Mart to provide fresh fruit for families.

The 2013 event’s major sponsors were Chase and Metro PCS. Other sponsors were Action  Metals Recyclers, Aetna, Amerigroup, Baylor Health Care System, Children’s Medical Center Dallas, Clean Energy Fuels, Coca-Cola Refreshment Group, Dallas Mavericks Foundation, Darling International, Fast Signs, Fidelity Investments, H&R Block, Half Price Books, AI G. Hill Jr., Gene and Jerry Jones Family Charities, Methodist Health System, SMU, State Fair of Texas, Texas Instruments Inc., TXU Energy and Yellow Cab of Dallas.

Other community partners for the event were: Texas A&M Health Science Center, Cedric B’s Barber and Beauty Salon, City of Dallas, Dallas County Health and Human Services, Community Dental Centers, Dallas ISD, Dean Foods, Eastfield College, Greater Dallas Hispanic Chamber, Habitat for Humanity, Mayor’s Youth Fitness Initiative, North Texas Food Bank, Ogle School of Hair, Skin and Nails and Southeast Dallas Regional Chamber.

Press Release Contact:

Robert Johns, NDA                                                                        Dr. Jocelyn Kidd

202.588.1697